Nowadays all people in different ages, social
status, jobs, life style, have mobile phones. At first mobile phone was used
just for dialing and communicating with others which was in separated places.
The first mobile phone was just transferring sound which then this gadget had
been developed by some mobile company so that many futuristic features such as
MMS, SMS, games, internet connection, video streaming, and other sophisticated features
are available. Consequently, in these globalizations era teenagers take
benefits of the modern features of mobile phone.
Today’s teenagers realize that the existence
of mobile phone is as same as the existence of clothes for them. The cloth in
social theory is one of human’s primary needs which must be fulfilled whatever
the way should be taken. On the other hand cloth is part of fashion, mode, and
life style which changes every season, times, and each era and it makes the
teenagers to follow the fashion so that they can be the center of attention and
have important role in their social community. Furthermore, teenagers will have
up to date image if they can follow the fashion. At the time, mobile phone has
same position as cloth, teenagers will follow the development of mobile phone
technology and try to update their old mobile phone with the new one, the
modern one, and match with recent mode and mobile phone trend. Then, it can be
said that nowadays mobile phone is teenagers’ primary need. To meet the need of
mobile phone, many ways have been done by teenagers, such as: asking their
parents or boyfriend to buy a new mobile phone for them, depositing pocket
money as much as they can do, or doing part time job to collect additional
saving for their future new mobile phone. One of the worst fact teenagers do to
meet their need of mobile phone is they are willing not to go to canteen to
eat, stay talking with friends, and save their pocket money in order to buy the
newest mobile phone.
The needs of mobile phone for teenagers have
some reasons; one of them is teenagers’ needs to exist in case of cyber world relationship
with their friends. Cyber world in this case can be in the form of making call,
sending SMS (short message service), or any other social networking facilities
which are provided. Teenagers with high economic standard, they usually like to
maintain their social communication by making a call which basically needs more
charge than other cyber facilities. But, nowadays teenagers do not need to be
much worried or burden since there are competition among communication
operators which cause the call charge cheaper than before. Teenagers with
middle and low economic standard prefer to maintain their social communication
by SMS. Though, some high economic standard teenagers sometimes use SMS too.
SMS is a cheap and easy facility for teenagers which can be used to make short
conversation, greet friends, or just to say hello or good night. Since
teenagers in a decade have been used to send SMS to friends, the mobile phone
vendors have created the newest mobile phone technology which is provided with
QWERTY keypad. For most teenagers QWERTY keypad helps them to type the letter
in mobile phone easier and makes them type their SMS faster. Furthermore, the
amount of SMS which is produced by QWERTY mobile phone is more the SMS produced
by Candy Bar keypad mobile phone. Hence, QWERTY keypad mobile phone has become
new trend since 2009.
In the past three years, teenagers have been
infected by some new social networking virus called Facebook or FB and Twitter.
Though some years ago there was other social network virus named Friendster,
but the teenagers’ interest on social networking stronger and being trend at
the time FB come to their social communication world. Many teenagers feel that
they cannot live separated with their FB. They need to check their wall in FB,
to update their FB status, to comment their friends’ status, to upload their
recent photograph; they will do these at least once a day. Since FB and Twitter
have become a lifestyle, this condition makes the existence of these two
features in mobile phone is very important. To satisfy the customers, in this
case are teenagers, the vendors of mobile phone produce some types of mobile
phones which are provided with FB and Twitter software so that customers will
browse and use FB and twitter easily without a must to go to internet shop.
With this ease, teenagers will exist more for their friends in cyber
communication world. Moreover, teenagers that like to do chatting and
communicating with friends in FB or twitter via mobile phone, they will be
addicted with their mobile phone since they will feel that their friends are in
the gadget.
Mobile phone is as part of lifestyle for
teenagers of course it cannot be separated from value of prestige. The word
prestige is meant as pride, special position, or showing high social status of
someone. For some teenagers, having a new popular brand mobile phone is a prestige.
Some brands of mobile phones which are still in trend in years 2011 are iPhone,
Nokia, and Blackberry (BB). Teenagers proud to have those three mobile phone
bands are because they provide latest and futuristic features in their hardware
such as their camera, unbreakable chase, QWERTY keypad or touch screen, and
many sophisticated software such as multimedia, non-cable connection, games,
and some social networking features. On the other side, it cannot be neglected
that those mobile phones with popular brand are in expensive price as the
compensation for the special features in them. Higher the price of mobile phone
teenagers’ have, higher the value of prestige and luxurious of they will get. For
some teenagers who have Blackberry mobile phone, the prestige is not only
because of the price, indirectly they exclusively create their groups by using
one of Blackberry feature, it is Blackberry messenger. The users of Blackberry
can communicate with other users of BB exclusively without being interfered by
other mobile phone brands. In addition, when the users of BB messenger change
PIN with other user, the users will have additional prestige while other
teenagers who do not have BB cannot make exclusive communication with them.
Also, when teenagers are updating their status in FB or Twitter, those three
popular mobile phone brands increase the prestige of their status. If the users
update the status with iPhone or Blackberry mobile phone, then their FB status
will be noted with “Update via iPhone” or “Update via Blackberry”.
Consequently, their friends who see the note below their friends’ status will
think that their friends have mobile phone with sophisticated features and
expensive price.
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