Nowadays
all people in different ages, social status, jobs, life style, have mobile
phones. At first mobile phone was used just for dialing and communicating with
others which was in separated places. The first mobile phone was just
transferring sound which then this gadget had been developed by some mobile
companies so that many futuristic features such as MMS, SMS, games, internet
connection, video streaming, and other sophisticated features were available.
Consequently, in these globalizations era teenagers take benefits of the modern
features of mobile phone.
Today’s
teenagers realize that the existence of mobile phone is as same as the
existence of clothes for them. The cloth in social theory is one of human’s
primary needs which must be fulfilled whatever the way should be taken. On the
other hand cloth is part of fashion, mode, and life style which changes every
season, time, and era. Cloth makes teenagers follow the fashion so that they
can be the center of attention and have important role in their social
community. Furthermore, teenagers need to update their image by following the
newest fashion. At the time, mobile phone has same position as cloth, teenagers
will follow the development of mobile phone technology and try to update their
old mobile phone with the new one, the modern one, and match with recent mode
and mobile phone trend. Then, it can be said that nowadays mobile phone is
teenagers’ primary need. To meet the need of mobile phone, many ways have been
done by teenagers, such as: asking their parents or boyfriend to buy a new
mobile phone for them, depositing pocket money as much as they can do, or doing
part time job to collect additional saving for their future new mobile phone.
One of the worst fact teenagers do to meet their need of mobile phone is they
are willing not to go to canteen to eat, stay talking with friends, and save
their pocket money in order to buy the newest mobile phone.
The
needs of mobile phone for teenagers have some reasons; one of them is teenagers’
needs to exist in case of cyber world relationship with their friends. Cyber
world in this case can be in the form of making call, sending SMS (short
message service), or any other social networking facilities which are provided.
Teenagers with high economic standard, they usually like to maintain their
social communication by making a call which basically needs more charge than
other cyber facilities. But, nowadays teenagers do not need to be much worried
or burden since there are competition among communication operators which cause
the call charge cheaper than before. Teenagers with middle and low economic
standard prefer to maintain their social communication by SMS. Though, some
high economic standard teenagers sometimes use SMS too. SMS is a cheap and easy
facility for teenagers which can be used to make short conversation, greet
friends, or just to say hello or good night. Since teenagers in a decade have
used to send SMS to friends, the mobile phone vendors have created the newest
mobile phone technology which is provided with QWERTY keypad. For most
teenagers QWERTY keypad makes them easier to type the letter in mobile phone
and makes them type their SMS faster. Furthermore, the amount of SMS which is
produced by QWERTY mobile phone is more the SMS produced by Candy Bar keypad
mobile phone. Hence, QWERTY keypad mobile phone has become new trend since
2009.
In
the past three years, teenagers have been infected by some new social
networking virus called Facebook or FB and Twitter. Though some years ago there
was other social network virus named Friendster, but the teenagers’ interest on
social networking stronger and being trend at the time FB come to their social
communication world. Many teenagers feel that they cannot live separated with
their FB. They need to check their wall in FB, update their FB status, comment
their friends’ status, upload their recent photograph; they will do these at
least once a day. Since FB and Twitter have become a lifestyle, this condition
makes the existence of these two features in mobile phone is very important. To
satisfy the customers, in this case are teenagers, the vendors of mobile phone
produce some types of mobile phones which are provided with FB and Twitter
software so that customers will browse and use FB and twitter easily without a
must to go to internet shop. With this ease, teenagers will exist more for
their friends in cyber communication world. Moreover, teenagers that like to do
chatting and communicating with friends in FB or twitter via mobile phone, they
will be addicted with their mobile phone since they will feel that their friends
are in the gadget.
Mobile
phone is as part of lifestyle for teenagers of course it cannot be separated
from value of prestige. The word prestige is meant as pride, special position,
or showing high social status of someone. For some teenagers, having a new
popular brand mobile phone is a prestige. Some brands of mobile phones which
are still in trend in years 2011 are iPhone, Nokia, and Blackberry (BB). Teenagers
proud to have those three mobile phone bands are because they provide latest
and futuristic features in their hardware such as their camera, unbreakable chase,
QWERTY keypad or touch screen, and many sophisticated software such as
multimedia, non-cable connection, games, and some social networking features.
On the other side, it cannot be neglected that those mobile phones with popular
brand are in expensive price as the compensation for the special features in
them. Higher the price of mobile phone teenagers’ have, higher the value of
prestige and luxurious of they will get. For some teenagers who have Blackberry
mobile phone, the prestige is not only because of the price, indirectly they
exclusively create their groups by using one of Blackberry feature, it is
Blackberry messenger. The users of Blackberry can communicate with other users
of BB exclusively without being interfered by other mobile phone brands. In
addition, when the users of BB messenger change PIN with other user, the users
will have additional prestige while other teenagers who do not have BB cannot
make exclusive communication with them. Also, when teenagers are updating their
status in FB or Twitter, those three popular mobile phone brands increase the
prestige of their status. If the users update the status with iPhone or
Blackberry mobile phone, then their FB status will be noted with “Update via
iPhone” or “Update via Blackberry”. Consequently, their friends who see the
note below their friends’ status will think that their friends have mobile
phone with sophisticated features and expensive price.
In conclusion, mobile phone has become valuable gadget
for all teenagers. Since, it helps them in many ways such as in communication
(calling, sending SMS and MMS), browsing information from internet, managing
schedules, and for further purpose, brand new mobile phones can increase the
owners’ social status. (Afif I.M.)